Goals.

Jupiter is a start-up company founded in early 2020. It is positioned as a health-centric brand that is the future of stress relief. While the first product Jupiter launched was a CBD oil, more products related to stress relief will be produced in the future. With that in mind, we had to create a content strategy that is versatile but effective for current goals and future strategy.

• Increase brand awareness

• Increase brand partnerships with influencers on Youtube, Instagram, Pinterest and TikTok (prioritizing Instagram and Tiktok)

• Create branded content for platforms including Facebook, Instagram, Pinterest and TikTok (prioritizing Instagram and Tiktok)

• Increase sales through brand partnerships

Strategy.

By building an extensive partnership program, I was able to increase brand awareness and sales at the same time. First, I brought on a platform for research and communication. Then I aggressively reached out to as many influencers as possible to begin the partnership phase. From there I cultivated each relationship to build a strong communication and content strategy. After each partnership went live, I continued the conversation for future collaborations. This simple process helped to build brand loyalty with the influencer and they, in turn, were more than happy to create additional content for Jupiter.

Simultaneously, I executed the content creation for all of the social media platforms, which was then used across digital. This really played a role in increasing reach and engagement.

Results.

• Traffic to the website from social media platforms increased by 30% month over month

• Instagram and TikTok following increased by 12% month over month

• Overall engagement on both platforms increased by 200% month over month

• Sales from influencer partnerships increased by 15% month over month