Professional
Experience.

Wave Collective | Boston, MA
Social Media Director, 2021 – Current

• Lead and mentor a team of social media professionals to produce thoughtful organic content that is on-brand while driving awareness, education, and conversion

• Guide team in calendar planning, content production, community management, copywriting, and social media crisis management

• Establish KPIs and supervise reporting while making recommendations on optimizing content strategy based on platform insights, trends, and competitor tactics

• Identify target audience for paid social, outline objectives and goals, and build creative strategy to increase brand awareness, website traffic, engagement, and conversions

• Implement continued learning by staying on top of consumer trends and emerging platforms while pivoting content strategy by testing new ideas to ensure brand relevance

• Remain up-to-date on the latest social media technologies and best practices, including algorithm or platform changes and new tools

Consultant | New York, NY
Social Media Director, 2019 – 2021

• Provided key recommendations on content strategy, cadence, target audience and budget for all media buying campaigns while optimizing performance across all media activations on a national and global level

• Analyzed, monitored, and created performance reports to define trends and make strategic optimization

• Created and enforced best practices for social media publishing and terms of engagement

• Stay current in social media and digital trends to educate the team on maintaining digital leadership
  
  

Effy Jewelry | New York, NY
Social Media Strategist, 2018 – 2019

• Managed social strategy and execution working across creative, digital marketing and sales teams to deliver engagement and conversion metrics

• Oversaw Influencer Marketing program, partnership development, and contract negotiations for national campaigns

• Researched and stay abreast of industry trends while making recommendations to improve content strategy

• Identified business needs, captured market intelligence, and made recommendations for new products and services
  
  

KIDBOX Inc. | New York, NY
Social Media, Producer and Influencer Marketing, 2016 – 2018

• Developed, executed and managed strategy for all social media channels with a focus on content and advertising

• Managed the community engagement team responsible for driving engagement metrics and customer service

• In under two years, grew the company’s Facebook channel from 7K followers to over 600K and Instagram from less than 1K followers to over 50K

• Managed partnerships with Public Relations team to optimize press/media opportunities and ensure brand integrity
  

Scholastic Inc. | New York, NY
Associate Editor and Social Media Manager, 2014 – 2016

• Worked with Editorial Directors and Product Managers to define and drive editorial strategy and update web content

• Quality assurance on content to ensure they followed editorial guidelines

• Collaborated with Editorial Director to produce, design, and execute social media campaigns
  
  

Hibu | King of Prussia, PA
Social Media and Marketing Account Manager, 2012 – 2014

• Managed customer accounts by creating social profiles, writing strategic content, managing UGC, and providing community management for each brand

• Wrote copy for each individual brand with a focus on SEO strategy

• Researched clients’ competitors, industries, trends, influencers, and media targets to identify opportunities
  

Education.

Temple University | Philadelphia, PA
Bachelor’s Degree in Journalism and Communication, 2012

Fashion Institute of Design and Merchandising | Los Angeles, CA
Associate’s Degree in Merchandise Marketing, 2007