Goals / KPIs.

Baby by KIDBOX was launched as a subscription service for parents with babies size newborn-24 months. Its goal was to capture a longer lifetime value of each customer journey.

• Capture new customers and their emails through paid social ads

• Increase sales from current customers whether purchasing for themselves or as gifts

• Increase engagement pre and post-launch with prospective and current customers  

Analytics / Results.

• Over 15,000 new customers completed signup for the waiting list

• Over 10,000 boxes were sold within the first quarter of launching Baby by KIDBOX

• The Social Media Content for Baby by KIDBOX produced a 3.5% engagement rate within the first quarter